Everything Anything

Crowd-sourced game design.

I had to address EA Games’ image problem with a campaign event geared towards their demographic: gamers.

EA Games has a reputation among gamers as a company that isn’t connected with its audience and creates uninspired and repetitive games. I came up with the idea of a game development conference that puts gamers themselves at the forefront of development and titled it Everything Anything (a play on EA).

My Role
DESIGNER

Skills
CAMPAIGN DESIGN
WEB DESIGN
COLLATERAL DESIGN
ILLUSTRATION

For the visual language, I referenced the layouts often used in video game posters designed by fans for fans. For the color palette, I took the colors often used by EA games in their branding—red and blue—and used a more subdued version of them, pink and neutral blue, to give the imagery a more crafted and painterly feel. With the illustrations, I wanted to use imagery that felt familiar to gamers by evoking various fantasy and sci-fi tropes, but still read as original characters. The result is a visual language that feels familiar and engaging to gamers while also appearing crafted and refreshing.