PopCorners Flex & Flourish

Snacks that work as hard as you do.

PopCorners came to us with two new product lines—protein and veggie crisps (Flex and Flourish.) Both lines had to speak to their key audiences and still feel part of the PopCorners family. 

For Flex the goal was to convey a ‘seize the day’ feeling: a purposeful mix of energy, flavor, and fun. A strong wordmark, bold colors, and expressive illustrations.

My Role
LEAD DESIGNER

Tasks
BRAND IDENTITY
PACKAGING
LAUNCH CAMPAIGN
WEB DESIGN
COPYWRITING

This project was made at Frank Collective.

For Flourish it was all about authenticity: farm-fresh ingredients, wholesomeness, and positivity. A hand-crafted logo, a veggie-inspired palette, and eye-catching photography.